A series of Digital Adboards for display at JC Decaux sites throughout London to showcase outstanding Art and Design work from Graduates across the UK.
There were nine different formats which needed to be designed and adapted for the different sites. These showcased the work of twenty graduates from various Universities and Art Schools.
I have been freelancing at Sotheby’s since April 2015.
I've worked on a range of different projects from catalogue ads, to digital assets, animated digital banners, brochures, printed invites and newspaper ads, all working within the brand guidelines.
I work directly with the production managers and the marketing teams both in London and worldwide. Many of the projects involve designing a large number of assets in different formats, all with consistent branding.
Oily Cart is a London Theature Company specialising in productions for children with complex disabilities. In early 2015 I was asked to design all the promotional materials for their summer production which is called Light Show. This consisted of a ‘social story’ in both printed and iBook form which helps carers to prepare children for the shows in advance and to understand what kind of experiences they will have.
I also designed posters, flyers, a booklet and a CD cover. The major theme behind Light Show is paper and the designer created beautiful white paper costumes and a puppet called Baz. As I had such great imagery to work with I kept the design style as simple and uncluttered as possible and very ‘white’ as the whole show is performed in a white space.
I have continued to work with Oily Cart on an ongoing basis creating all the marketing materials for their productions.
In 2014 I was fortunate enough to be offered a paid internship at Creative Review Magazine. I worked on five monthly issues of the magazine, laying out spreads, selecting and editing images, and designing publicity materials. I also created various digital assets for the marketing team including Leaderboards, MPUs, Buttons and digital newsletters and mail outs. Using Blippar I also created hundreds of 'blippable' assets for the Annual issue and designed display panels for the Annual exhibition launch.
Branding, Identity and packaging for a superfood business based in Ibiza. When Verity Smith set up her new business she asked me to create an identity for Ibiza Superfoods that would reflect the sunny, laid back identity of the island as well as having a very fresh, healthy and 'contemporary hippy' feel. Marketing material designed has included business cards, postcards, point of sale leaflets, web banners and buttons, and stickers for packaging. I used a House Industries typeface for the main branding, combined with hand drawn type within the various logo forms. I defined a colour palette and created a series of icons and badges that could be used across the various branding materials.
THREE FAITHS FORUM
3FF is a charity working to build understanding between people of different faiths and beliefs. Each year they organise an arts festival called Urban Dialogues. In November 2014 I was asked to create a funding report to submit to the Arts Council to report on the attendance figures and various statistics from the event. The report needed to do more than just listing these key bits of information, it needed to communicate within its design something of the vibrant, multicultural and co-operative atmostphere of the festival as well as being clear and concise in its presentation.
I worked freelance at Nearly Normal Studios in Clerkenwell in May/June and July/August 2014. During this time I worked on several projects for the Groupe Speciale Mobile Association. My main project was a revised issue of the Mobile Policy Handbook, a 200 page book requiring major text revisions and all new infographics. We devised and implemented data management processes to track edits for the client and designed infographics and chapter headings in keeping with the GSMA brand guidelines. I also created presentations and templates for GSMA internal use using both Powerpoint and Word.
Logo design for new handcrafted leather company based in the North East of England. The brief was to capture the feel of a heritage brand and the quality and integrity this suggests, whilst giving the brand a young and colourful edge.
IDJUT iPAD MAGAZINE
An interactive iPad magazine to celebrate the 20 year anniversary of irreverent DJ and Production duo the Idjut Boys. The underlying concept was a journey through a nightclub. I generated and designed all the content including an interview, gallery of images, pinboard and archive sections with interactive features such as hyperlinks, buttons, slideshows, pan and zoom and audio. I used bespoke lettering for the cover / logo and handwrote letters to create the headings and main text on all pages. A paint splodge left over when I was creating the logo was used as a repeated backdrop for the headings.
Student Project. Craft Beer concept, logo and branding exercise. Mudlark Brewery caters to the discerning ale drinker and harks back to a time when the Thames was the heart of London.
WARP FASHION SYMPOSIUM
Student Project. Branding and identity for a high-end fashion symposium in Helsinki.
BRIM BESPOKE MILLINERY
Student Project. Branding and Identity for a contemporary Milliner based in Shoreditch. The branding needed to reflect a classic, heritage image with a contemporary edge.
IDJUT BOYS CD
CD cover and booklet for the Japanese release of a limited edition Idjut Boys CD for their 20 year anniversary tour. I used bespoke lettering both for the logo and the information and created a monochrome collage of flyers from the past 20 years for the inside of the booklet.